RAW COLOR
Address
Klokgebouw 130
5617 AB Eindhoven
The Netherlands
Mail
info@rawcolor.nl

Photography

New Window x Lex Pott

February 2014

new_window_4


New Window is an online platform and design label that gives an insight into the making process of art and design. The campaign photo series of the Diptych project refers to the black frame used in the New Window identity. Several frames in various sizes were build, to generate spatial settings to present the objects. The photo's are also used for the publication issued by Frame and designed by Main Studio, Edwin van Gelder.

Together with alternating artists, New Window‚ founder Woes van Haaften co-creates series of objects. The story of their realization and the objects themselves are displayed and sold, where every collaboration has its own window.For the first edition Woes teamed up with Lex Pott a product designer. They worked on the new product range called Diptych. It is a series of objects in a variety of sizes, some functional, some more autonomous, but all deriving from the same principle: laying bare the annual rings of a tree by sand blasting the material, and thereby unveiling its hidden history.


www.newwindow.nl
www.lexpott.nl
www.mainstudio.com

 

New_Window_1

 

New_Window_11

 

New_Window_8

 

New_Window_3

 

New_Window_5

 

New_Window_10

 

New_Window_6

 

New_Window_9

 

New_Window_12

 

Graphic Design publication: Edwin van Gelder / Mainstudio

New_Window_book

 

New_Window_book2

 

New_Window_book3

 

New_Window_proces3

 

New_Window_proces2

 

New_Window_proces1