RAW COLOR
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Photography & Film

Arco - Balance Table

September 2013

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Raw Color was commissioned by the dutch furniture label Arco for the reissuing of the Balance table. Based on a new colour scheme that was selected by the studio a photo and video shoot was held at the Arco factory in Winterswijk. The shoot focused on the table's graphical elements and the four new colours: natural, grey, deep green and rosa. The model featured in the campaign is Edwin, an Arco employee from the product development department.

The Balance table is an Arco classic that celebrates its 25th birthday. The table originally design by Arnold Merckx is available with a semi solid table top and a concrete or aluminum foot.

www.arco.nl


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