Dutch Invertuals is a collective of individual designers who are always in search of the limits of their profession. They present new pieces in which their contemporary viewpoints are expressed in images, objects, materials, insights and stories.
“We are confronted by conflict on a daily base. It's hidden in our daily routines and often exposes itself in many different emotions like: a dilemma, a doubt, a misconception, disgust, pain, regret and so on. But it is this energy that thrives us to push forward. It's the constant getting rid of the old to replace with something new. It's a mechanism that forces us to choose side and by doing so we keep in motion of renewal. New formats and points of view form along the way as we are being pushed into the future by the power of conflict.”
By conducting research and experiments the Invertuals have transposed the theme of conflict onto contemporary designs. Chemical reactions, rotation-moulded experiments, unfinished constructions, handcraft or technical crafts, bone as a new material, color science and woven techniques have formed their inspiration or is the choice as a result of conflict.
Initiator & Curator
As a designer and initiator of Dutch Invertuals, Wendy Plomp tells the story of a design collective: born from the idea that a mix of strong individuals can create a wonderful unexpected world in which the different disciplines reflect the multi-faced nature of design.
Dutch Invertuals are:
Adrian Petrucci & Olivia de Gouveia, Breg Hanssen, Edhv, Jeroen Wand, Jetske Visser & Michiel Martens, Kirstie van Noort & Rogier Arents, Max Lipsey, Studio Mieke Meijer and Raw Color.