Centre for International Light Art is a museum in Germany that showcases international art related to artificial and natural light. The site specific installations are placed underground in a former brewery, featuring artists such as Olafur Eliasson and James Turrel.
The exhibition Lightlines (Un)real is the kick off for the new graphical language of the museum. A set of visual ingredients is defined such as gradients, bleed, mirrored typografie… These are used in the first design and will return in the follow ups.
For this series a gradient of two PMS shades is offset printed, creating a bilingual diapsotive typography. The photo is added in an extra overprint run, creating transparency making it possible that half of poster are in german and the other half in english.
The offset printing is done by Drukkerij Tielen. thanks to their dedication it was possible to succeed in the experiment.