After 5 years of running our studio Raw Color it was about time to develop an own identity. We tried to find the right feeling that communicates our work the best way.
The most important focus point was colour, material, tactility and combining these into a system. We chose 5 different shades that are a blend from two PMS swatches. Within each shade different intensities are created. The business card starts with 100% of the colour, compliment card is 80%, envelope is 60% and the letter is 40% of the original shade. This means the smaller the surface of the item, the more intense the colour will be.
The stationery is offset printed on Recycling Paper. The items of complimentcard and business card are printed on heavy paper and are embossed, adding extra sensitivity. By mixing the different parts the identity allows us to make endless combinations.