RAW COLOR

Identity

Franke Elshout / Food Design

September 2011

Keukenconfessies

For the food designer Franke Elshout we designed their visual identity. Since she is a part of Keukenconfessies the aim for her own identity was to link to Keukenconfessies identity.
Basically this is the inversed version.

For Frankes' identity we created a mixture of moods, prints, colours and printing techniques. Her ‘logo’ is flexible and changes. Different, independent shapes originating from food, cooking and tools. With these shapes endless combinations are possible. For the business cards we added a stamp layer, to make the identity a bit more rough and playful. The identity is based on a simple and strong shape language. The stationary paper is only printed on the back site, here the overview from all illustrations are visible, in this case the paper be used for different occasions.

www.frankeelshout.nl

 

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