The Amsterdam based interior Architect studio Merkx+Girod assigned Raw Color as graphical partner to participate into the design process of the pilot store of the The Royal Dutch Touring Club (ANWB). The focus was on developing a graphical identity and colour scheme, that could be used throughout the graphical structure of the shop.
Based on the font VAG Rounded, the basic element, the 'oblong', served as an ever returning element in the graphical shape language. Referring to wheel profiles and arrows, these oblongs form guiding systems on the floor and wall panels.
Presentations and colour scheme:
Detailing of the floor pattern and wall navigation:
Merkx+Girod’s work is characterized by their analytical approach to the design project combined with a passion for detail, materials, colour, cohesion, quality, and elegance. Quality and respect for quality go hand in hand. Interventions with, for example, a monumental building can only be successful if the architect acknowledges, recognizes and respects its original qualities. The added value of Merkx+Girod architects can be found in the special cohesion between architecture and interior, right from the project’s start.
Merkx+Girod designs interiors for privately owned buildings as well as complete strategies for large and complex interiors of public buildings, whereby both the logistic and functional requirements are integrated in a spatial vision. Projects include restaurants, shops, department stores, private residences, museums, offices and public buildings.
Mock up 1:1:
Details of floor and wrapping paper: