Invertuals is a photo serie created for the group Dutch Invertuals, used as press-material during the Salone del Mobile, Milano 2010, all the participants are covered up with big foam volumes. Through the characteristics of the material; the stiffness, volumes, mat structures and the usage of their minty colours, we created these statues. Giving a suggestion about the appearing of the exhibition. Here the subject is inspired on volumes being created through the material. Forming a landscape with these massive objects, the fact 'volumes' is coming back in the design of the exhibition, here hugh plastics bulbs are blown with air, creating a platform for the designer being exposed.
Dutch Invertuals is a collective of designers with different disciplines. Initiated and curated by Wendy Plomp the group exhibited several times together during
Dutch Design Week, Eindhoven and Salone del Mobiel, Milano. Together they create exhibitions in which their contemporary viewpoints are expressed through images, objects, materials, insights and stories. The participants were Daphna Isaacs, Edhv, Jon Stam, Laurens Manders, Mieke Meijer, Raw Color, Studio Jo Meesters, Verger and Wendy Plomp.